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Fixing Your Most Pressing Enterprise Problems - Part One


A lot of us in business have to wear many caps. We are the operator, sales manager, marketing agent, production supervisor, customer service representative, finance manager and janitor along with probably a dozen other less difficult. But as the operator, we are in charge of the health and welfare of our business. So on the next few articles I am going to provide some answers to your most pressing problems. Difficulties like: the way to get more customers, getting more money from my existing customer, how to motivate your employees and how to raise the profit margins in the current sales.


This article will concentrate on getting more money from your existing customers. Regardless of the sort of business you own, customers would be the life blood. Without the customers you don't have a business. So why is it we have so many problems keeping them? Your business can't live without your customers. We spend hours and hours and hundreds to thousands of dollars seeking to get new customers, but how much time and money do you spend keeping the ones you have? The old expressing is that it is easier and cheaper to keep your current customers than you should get new customers is very true. Present customers already know your products and services. If they are repeat customers, they are satisfied with your service and quality. It really is for those reasons that lots of business owners don't think about their current customers. You already do all the hard work of getting them and are probably spending your time, money and energy trying to get new customers. But what are you leaving on the table?


Once you last visited your selected take out restaurant, were you asked "would you like fries with that" or "would you like to super-size that"? How about that 99 cent hamburger, did you buy fries and a glass or two to go along with it? The junk food industry Guest Post does a great job of getting us to spend simply a tiny bit more and they do it with good profit items. Think French fries. One of the cheapest kinds of as well as we spend an additional $1. 35 or more when we add it to our meal. How could you take a lesson from the fast food industry? Do you have a prolonged warrantee that you may offer with your product? Think about an addition service that complements the one you are proceeding to perform?


But what if your goods and services may have something that you can bundle? How do you have the customer to buy more? Well, you could offer them something special that they can't buy anywhere else in your store. Some special promotional product with your logo printed or stitched on it. Something no person else has. Parenthetically your average customer sale is $50. Offer them a special item (promotional product) should they spend $75 on anyone visit. You have just increased your sales by 33 percent!


What high-profit item to you want to sell more of? Your customers love a bargain, but cutting prices with sales often back again fires. So rather than a sale, bundle! Provide a special deal. Buy this yard mower and weed whacker for the low price of $599 and save fifty dollars! Or buy this coat and get this one of a kind book bag (promotional item with your logo embroidered on it). Bundling is an excellent way to increase sales and prevent the customer from shopping the competition. Right after all how can they compare prices when you are providing them with two items for the same price? Even if the opposition has a lower price, there is no way to compare the savings with your two for just one deal.

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